1. Attractively present the entire NovoConnect product family. Communicate in an unusual, memorable way.
2. Establish a knowledge base about both the products and the problems they solve.
3. Increase the number of product inquiries from the online channel, and reach a larger audience.
In February 2017, Vivitek planned to launch the NovoEnterprise, a new wireless imaging and collaboration device. Though similar in use to previously available solutions, it is aimed at a different target group. NovoEnterprise is designed primarily for business use, which influenced Vivitek in its decision to create the NovoConnect family of products.
As such, we faced the challenge of creating a holistic communication concept that would embrace both the new devices and the rest of the product family. The timeframe for completing such a comprehensive project was relatively short and involved delivering the prepared materials to the client, who was once again participating in the largest audio-video industry event, Integrated Systems Europe 2017 in Amsterdam.
a modern interpretation with Vivitek colors
aesthetic and functional while maintaining the highest quality technical solutions (good GTMetrix performance, full responsiveness)
presenting the device in practical use and in specific situations, as well as demonstrating its functionalities
a simple and light-hearted presentation of the NovoConnect Solution concept
attractively designed, with all necessary information about products as well as high quality images
notable for its design in the shape of a suitcase, which - as it is associated with businessmen - subtly referred to the business solutions offered by Vivitek
well-designed and sent to the select target group