Create a site which fully corresponds to the needs of pregnant women. Be inspired to take care of expectant mothers and provide them with access to proven knowledge about pregnancy and maternity as well as lifestyle content. In addition, build a database of health care outlets as well as events dedicated to pregnant women. Create a series of thematic videos with experts such as dermatologists and midwives, upload them onto the website and share them on YouTube. As a strategic goal, promote website using Pay Per Click advertisements.
Proposal of a page format different than that used by similar pages as well as the need to differentiate Palmer's Academy from the competition. Responding to the needs of modern women preparing for motherhood based on the knowledge available on the web and in print.
in keeping with the aesthetic tastes of mothers.
a fully-responsive site that works well with mobile devices.
videos with professional advice engage users.