Venta

Venta is a global leader in the production of humidifiers and air purifiers, with 30 years of experience on the market.

Goals and premises

Due to the company’s entry into the Polish market, the website of the online store also needed a purification. Therefore, the goal was to create a website that would perform two functions – it would both be a classic information site and fully functional e-commerce.

OSOM’s mission

• designing a new layout and creating a concept for attractive product presentation
• creating a new brand communication strategy
• rebranding of some visual elements
• developing and implementing a website

Tools/solutions

The site was based on WordPress and WooCommerce platforms, which ensured:

• optimal expansion options with additional modules
• adjusting the functionality to the needs of both customers and the website administrator
• easy access to plugins and the possibility to integrate with external tools, such as Google Analytics
• the ability to analyze conversions and optimize all marketing activities and marketing optimization, after all, translates into an increase in revenue
• making the layout more attractive, including consistent elements that appear throughout the entire branding – when designing a comprehensive communication strategy, we focused on circles that symbolize airborne pollution

Actions and results

E-commerce

For the client we have created not only a website with an informational function but also a fully functional e-commerce store.

Visual strategy

In our communication strategy, we have focused on circles to symbolize the pollution that circulates in the air and is present in our lives.

Result

Undertaken actions and the established strategic direction have helped us strengthen the company’s position on the market. It built a sense of security and awareness among the brand’s recipients – now they can be sure that the site is an official German brand distributor on the Polish market.